ReaLemon Concept Ad

I love the color yellow, so when I was deciding a product to advertise I thought of lemon juice. I got a lot of yellow things, fake lemons, lemon plates, etc., but then I ended up only using the fake lemons and a bottle of ReaLemon lemon juice. That’s how it goes though, right? The final result is this ReaLemon concept ad.

Design & Photography by Rachel ReaLemon Concept Ad

When I saw the fake lemons, I had the idea right then and there to do an ad that said “know the difference” and while I wasn’t sure how that would turn out in realization, I think it turned out okay!

Original Images

These are the images I used for the ad! I tried to get almost identical pictures of the lemons and the lemon juice as far as position and background, but I did end up having to fix alignment in post.

Design & Photography by Rachel ReaLemon Concept Ad lemon juice bottle
Design & Photography by Rachel ReaLemon Concept Ad fake lemons
Design & Photography by Rachel ReaLemon Concept Ad unedited photo

Setup

The setup for my photos was pretty simple! As I mentioned before, I didn’t end up using all my props that I thought I would 🙂 I had so many ideas but I ended up liking these photos the best!

Design & Photography by Rachel ReaLemon Concept Ad setup shot
Design & Photography by Rachel ReaLemon Concept Ad setup shot

I had fun with this concept ad! If you want to see something even cooler, check out this ad strategy that a strategist named Cara Rogers made for the ReaLemon brand!

See more product photography in my next post! My commercial photography is here.